How to Integrate Social Media Into Your Marketing Strategy

Most marketers know it’s important to integrate social media into their marketing strategy. However, when it comes to putting that into practice, it’s a different story. While many brands have a social media presence, it’s often in a silo, isolated from their larger marketing plan. Considering the potential for engagement on social media, though, it’s […]

Your Guide to Millennial Marketing

Considering they’re the largest living generation, it’s no surprise marketers spend a lot of time determining marketing strategies that work for millennials. With today’s crowded digital landscape, though, it can be hard to know how to get their attention. Since they’ve grown up with ever-changing digital technology, these so-called digital natives are less inclined to […]

A Crash Course in Color Theory

In today’s digital age we have access to ultra-advanced 5k retina displays with up to 14.7 million pixels and billions of colors to use in web design. With so many colors to choose from it’s important to know the very basics of color theory. In this blog post we’ll give you a crash course on […]